3 New Year’s Resolutions for Your Small Business
As January 1 approaches, now is the time to get everything from the next budget to taxes in order, and companies around the world are setting goals for 2016. Add these three resolutions to your...
View ArticleWordPress, Squarespace, or Wix: Which Platform is Right for You?
Remember the good old days when you used to have to pay tens of thousands of dollars and wait for months for a developer to design your website, only to have the website become outdated in a year?...
View ArticleEmotional Marketing: Capture The Hearts of Your Consumers
You will have a greater effect on your consumer if your marketing strategies focus on abstract emotional values rather than objective selling points. People establish brand value based on personal...
View ArticleHow to Create a Kick Ass Google AdWords Campaign
A good Google AdWords campaign can mean the difference between a few good sales and so many sales you can barely keep up with demand. But if you’re just starting out, AdWords can feel like something...
View ArticleDecoded: Crafting a Memorable Business Slogan
A killer slogan brings in major profits for your brand. Catchy phrases stick in people’s minds and help them remember your business. They may even start speak your brand’s language, using your slogan...
View Article7 Ways to Promote Health and Wellness within Your Employees
Promoting health and wellness should be a priority for every employer; healthy employees make happy employees, and happy employees make productive workers. Incorporate these health-boosting tips into...
View ArticleMarketing on LinkedIn: Yep, It’s Possible
When we say, “LinkedIn” what do you think of? If you’re like most people, the answer is “career networking.” Afterall, that’s the place where most of us go to promote our personal brands, connect with...
View ArticleBack to Basics: How to Improve Your Business
Seventy-three percent of U.S. small business owners are optimistic about their success in 2016, according to a survey by Credibly. That’s good news in a world of economic uncertainty and business risk....
View ArticleHow to Write Outta This World Copy for Your Website
So you’ve finally settled on a design for your website. You’re pumped about this new look and feel, and you can’t wait for this opportunity to rebrand and take your business to the next level. There’s...
View ArticleHow Redesigning Your Office Could Make You More Productive
Creating a work space that best reflects your business aims is essential to becoming more productive. The way your office looks and works can have a heavy impact on your mood and overall workflow, so...
View ArticleStarting a Small Business? Read This First
Starting a small business is a venture rife with struggles and unforeseen challenges, but the right investments in employees and products could mean the difference between success and failure. Once...
View ArticleBusiness Owners: 4 Things You Need to Know About AMP
According to Think with Google, 70 percent of users leave a website because it takes too long to load, and 40 percent of online shoppers will leave a retail or travel site if it takes more than three...
View ArticleImage Matters: Using it to Win Customers and Clients
Beauty may only be skin deep, but when it comes to a customer evaluating your business, it goes clear to the bone. What consumer hasn’t had the experience of being interested in a company’s service or...
View ArticleWhy We Don’t Accept RFPs
In theory, RFPs sound like a good idea. You know you need web design and development done, so you poll your team, narrow down what you’d like done, set a budget, and set out to find a talented agency...
View Article6 Strategies for Boosting Workplace Creativity
Creative problem solving is one of the soft skills employers consider most valuable and hardest to find, according to a Bloomberg. One reason problem solving is so rare may be that creativity is not...
View ArticleManage Your Online Reputation More Efficiently With These Tools
In a world where more and more people make important decisions based partially or entirely on what they learn via the Internet, safeguarding your online reputation becomes more important every day. If...
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How to Create Content People Want to Share (Infographic)
As people, we are hardwired to share things that affect us in a major way. Whether it’s inspirational, funny, or simply popular, we love to share. Today I’ll show you some of the ways you can appeal to...
View ArticleDo You Have What It Takes to Be Your Own Boss?
After years of enduring a long commute to and from work, sitting at a desk all day at a job you are not too crazy about and listening to your co-workers gossip during lunch, you are definitely ready...
View ArticleBranding Yourself in 1, 2, 3
If you work on a freelance basis, you don’t have the luxury of identifying yourself with an established company’s brand. Crafting your own brand can differentiate you from the rest of the pack. It’s...
View Article7 Obstacles to a Successful Business
The failure rate of businesses over 10 years is 60 percent, going as high as 96 percent. Contrary to popular belief, it is not the rise and fall of our economy that causes a company to fail. Most of...
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